The field of consumer behavior is actually referred to the study which actually revolves around the behavior of consumers that what people buy or do not buy. The elements of economics, social psychology, marketing, anthropology are associated with it. This subject actually understands the behavior of the buyer and consumers are identified in groups and they are also evaluated individually. The characteristics of individual customers are identified with respect to certain tools like evaluation of the demographics and identification of the behavioral variables. In the entire process the consumer needs and wants are identified and when an organization identifies the needs and wants of their consumers then they can target them effectively and efficiently in both the short and the long run (Britt, 1970). This behavior is widely used in the field of marketing and marketers are constantly seeking ways that how they can evaluate the needs of their targeted customers so that they can sell a particular product and service to them...

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